goodr Sunglasses — High Performance, Low Faff

Seriously Good Shades. Seriously Affordable Prices.

Founded in 2015 by Stephen Lease and Ben Abell, goodr was born out of a simple idea: cyclists and runners deserved sunglasses that were better than gas station specs but didn't cost as much as premium brands like Oakley or Smith Optics.

The brand's philosophy is built around making sport more fun - from the irreverent company name down to the wild product names like Flamingos on a Booze Cruise, Pumpkin Spice Nightmare, and Sunbathing with Wizards.

Despite the playful personality, goodr takes performance seriously - every pair features polarised, coated polycarbonate lenses and grippy no-slip frames that are highly flexible without feeling flimsy. UV400 protection blocks 100% of UVA and UVB rays, while a special grip coating on the nose and temples keeps them locked in place even when things get sweaty on a hard climb.

With prices starting at around £25 and most styles sitting well under £50, goodr makes it easy to build a collection for every ride condition; without the financial commitment of higher-end eyewear brands.